Be a Good A**hole was a campaign was created by City to Sea to raise awareness of the pollution being caused by flushing wet wipes down the toilet ⬎
City to Sea is an environmental non-profit dedicated to preventing the pollution of our oceans. I was lucky enough to help them create a video and microsite to spread the word.
The site features an interactive animated a**hole, information about the issue, a short informative video, and some share functionality. There was a really quick turn-around on this project of just a few days (both design and build). And while I would have loved more time to play around and do more with the concept I'm still very proud of the end result. Overall the campaign was huge success and was piked up by a few media outlets including The Guardian ⬎
The star of this campaign was an interactive talking a**hole (voiced by Andy Serkis) ⬎
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