Depop is a social e-commerce marketplace specializing in fashion resale. It allows people to browse, buy, and sell a wide variety of secondhand clothing and other items, promoting a more circular economy and giving preloved items a second life.⬎
As a Product Designer at Depop I started out on the iOS Purchase Experience Team helping Buyer's evaluate products and giving them clear and useful paths to purchase items of interest.
Some of the projects I worked on for this team included optimizing the information hierarchy and user experience of the product page to provide users with a clearer snapshot of an item's most important attributes. I also improved the "make an offer" flow, allowing users to submit their own offers below the asking price, and designed a feature that displayed recommended offers indexed to be relevant to the item. This aimed to give users more confidence in their offers and deter them from making low-ball offers.
Depop is committed to optimizing its user experience through experimentation and validating assumptions about user behavior and needs via MVP releases. The team monitors key metrics to gauge success. Working in this way requires a strong understanding and advocacy for users’ problems while using the platform, a solid grasp of user research and usage data, and strong collaboration with the engineering team to ensure projects are delivered within scope and to a high standard, regardless of how big or small the experiment may be. ⬎
From there I transitioned to the Android team, being the sole designer responsible for the UX and UI of the entire Android experience and working across both "Buyer" and "Seller" pillars of the business.
Like many digital products that prioritize iOS, the Android experience on Depop had been somewhat neglected, resulting in a significant gap in UX and UI between the two platforms. iOS received the majority of attention, resources, and regular updates. I was tasked as the first designer for the Android team, which previously comprised only engineers and a product manager overseeing the entire Android experience. My role was to identify, prioritize, and redesign the missing features to bridge this gap.
I initially focused on leverging my previous expereince to design and plan improvements for the product pages and the "make offer" flows and the wider purchase experience, however this quickly expanded to include enhancing most of the selling and listing experience as well.
To streamline the "seller onboarding" process, we reduced the number of steps from five to one. The previous forms required extensive manual input of information we already had from users’ initial account creation. By pre-populating the forms with existing data (which users needed to confirm for legal reasons), we significantly reduced onboarding time.
We also optimized the listing process by auto-generating descriptions based on users' images, providing a template or accurate description (depending on image quality). While iOS had success with a similar feature, we aimed to enhance it by also auto-selecting relevant attributes—such as clothing category, color, and brand—based on the user's generated or manually submitted description. ⬎
At Depop, I was selected to join the Design System Team. A group of product designers chosen for their expertise in UI and interest in design systems. Our ongoing project was to create a long-overdue library of reusable assets, components, and guidelines for both designers and engineers.
As part of my contributions to the team, I helped establish the foundational pillars of the design system, including colors, spacing, typography, and more. I also created components, documentation, and usage guidelines as needed. Additionally, I took responsibility for redesigning and redrawing the entire icon library, and assisted in ideating new brand concepts and how they could be applied throughout the app as part of an upcoming brand refresh. ⬎
Projects
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